Holiday Hui to Raise Funds in Support of Angel Tree Program

NOVEMBER  9, 2020

(HONOLULU) – Ad 2 Hawaii, American Advertising Federation Hawaii, American Marketing Association of Hawaii and Public Relations Society of America Hawaii Chapter, four of Hawaii’s leading marketing, advertising and public relations industry organizations have partnered to present Holiday Hui, an online fundraising campaign in support of Salvation Army Hawaii’s 2020 Angel Tree Program.

“Local families have had to be resilient in so many ways due to the pandemic. Our partnership serves as a call to action for our community to gather to help our keiki and kupuna really feel the goodwill that comes with the holiday season,” said Therese Howe, marketing professional and Holiday Hui Program Co-Director.

The Holiday Hui partnership aims to raise it’s first goal at $3,000 which will provide 120 needy families with holiday gifts such as new toys, clothing, and supplies.

The collaborative fundraiser launches Monday, November 9 and will be live online via Salvation Army’s virtual platform through December 21, 2020. As this year may be especially difficult for many families, the Hui encourages the community to donate now by visiting

The Holiday Hui online fundraiser ends on December 21, 2020. The fundraising link will remain open to donations until December 31, 2020 in support of Salvation Army’s relief and outreach programs for children, seniors and adults with disabilities.


The Angel Tree program runs every holiday season to provide gifts for keiki and kupuna and provide support to families in need throughout the year. As more and more local families face new economic challenges the Salvation Army needs help now more than ever.

All children should feel the magic of the holidays and no family should have to choose between paying the bills or paying for meals – especially during the happiest time of the year. Angel Trees and Angel Tags are safely available at local Salvation Army Corps Community Center and at various locations throughout the islands.

Each Angel Tag corresponds to a keiki or kupuna with a special wish for Christmas. The public is invited to pick up an Angel Tag from a location, purchase the requested gift (or equivalent) and then return it to the same location. The Salvation Army will make sure the gift is delivered to your chosen “Angel” for the holiday season.


The mission of AAF Hawaii is to promote the business of advertising and communications through professional education, recognition of excellence, government relations, self-regulation and public service. For more information on AAF Hawaii, please visit or follow AAF Hawaii on Facebook at or Instagram @AAFHawaii.

Established in July 1970, AMA Hawaii enters its 50th year as a chapter and continues to build a strong local network across the islands. AMA Hawaii hopes to connect the marketing community and provide valuable resources to all of its members and community partners. For more information on AMA Hawaii please visit or follow AMA Hawaii on Facebook at or on Instagram at @amahawaii.

Ad 2 Hawaii connects young advertising and marketing professionals across the state to build a network, learn vital industry skills, and engage in public service. All members of Ad 2 Hawaii are 32-years of age or younger, and are either students or individuals employed in advertising and its related fields. For more information, please visit or follow Ad 2 on Facebook at or on Instagram @Ad2Hawaii.

Chartered in 1947, PRSA Hawaii is one of six founding chapters of PRSA. Committed to advancing the standards of the public relations profession, the chapter’s mission is to build value, understanding, and the demand of public relations professionals in Hawaii. For more information visit Follow PRSA Hawaii on Facebook or on Instagram @PRSAHawaii.

Media Contact:
Christine Hirasa, PRSA Hawaii Communications Chair
808-321-6268 |