Holiday Hui Donates $2,741 in Support of Salvation Army’s Angel Tree Program

JANUARY  8, 2021

(HONOLULU) – Holiday Hui, a professional collaborative comprised of Ad 2 Hawai‘i, American Advertising Federation Hawai‘i, American Marketing Association of Hawai‘i and Public Relations Society of America Hawai‘i Chapter, together with their constituents have raised $2,741 in support of the Salvation Army Hawai’i’s 2020 Angel Tree Program.

Funds collected by the December 21 campaign deadline in response to an especially financially challenging year were used to provide keiki and kupuna with holiday gifts such as new toys, clothing, and supplies. The remaining funds raised after the initial deadline will benefit other year-round programs of the Salvation Army in Hawai‘i.

All donors of the Holiday Hui online fundraising campaign were entered into a grand prize giveaway package consisting of annual memberships to each of the hui’s professional development organizations: AAF Hawai‘i, Ad 2 Hawai‘i, AMA Hawai‘i and PRSA Hawai‘i. The Holiday Hui committee congratulates PRSA Hawai‘i member Jennifer Armstrong, Founder and Principal of StrongArm Communications who was chosen as the winner in a randomized drawing.

“I am so grateful to have the opportunity to join these professional organizations, all of which I highly respect for the work they do to elevate the creative industries we work in. I look forward to learning and gaining as much as possible through these amazing memberships. Mahalo to AAF Hawai‘i, Ad2 Hawai‘i, AMA Hawai‘i, and PRSA Hawai‘i for organizing the Holiday Hui to help struggling families during these unprecedented times. I’m proud to work alongside such compassionate leaders,” said Jennifer Armstrong.

Check presentation to Salvation Army
Caption: (From left to right) PRSA Hawai’i President Mondy Jamshidi Kent, AAF Hawai’i President Jerry Blue, Ad2 Hawai’i President Lauren Caliwag, and AMA Hawai‘i President Annette Lee present the funds collectively raised at the Salvation Army’s Angel Tree Booth at Kahala Mall.


The Angel Tree program runs every holiday season to provide gifts for keiki and kupuna and provide support to families in need throughout the year. As more and more local families face new economic challenges the Salvation Army needs help now more than ever.

All children should feel the magic of the holidays and no family should have to choose between paying the bills or paying for meals – especially during the happiest time of the year. Angel Trees and Angel Tags are safely available at local Salvation Army Corps Community Center and at various locations throughout the islands.

Each Angel Tag corresponds to a keiki or kupuna with a special wish for Christmas. The public is invited to pick up an Angel Tag from a location, purchase the requested gift (or equivalent) and then return it to the same location. The Salvation Army will make sure the gift is delivered to your chosen “Angel” for the holiday season.


The mission of AAF Hawaii is to promote the business of advertising and communications through professional education, recognition of excellence, government relations, self-regulation and public service. For more information on AAF Hawaii, please visit or follow AAF Hawaii on Facebook at or Instagram @AAFHawaii.

Established in July 1970, AMA Hawaii enters its 50th year as a chapter and continues to build a strong local network across the islands. AMA Hawaii hopes to connect the marketing community and provide valuable resources to all of its members and community partners. For more information on AMA Hawaii please visit or follow AMA Hawaii on Facebook at or on Instagram at @amahawaii.

Ad 2 Hawaii connects young advertising and marketing professionals across the state to build a network, learn vital industry skills, and engage in public service. All members of Ad 2 Hawaii are 32-years of age or younger, and are either students or individuals employed in advertising and its related fields. For more information, please visit or follow Ad 2 on Facebook at or on Instagram @Ad2Hawaii.

Chartered in 1947, PRSA Hawaii is one of six founding chapters of PRSA. Committed to advancing the standards of the public relations profession, the chapter’s mission is to build value, understanding, and the demand of public relations professionals in Hawaii. For more information visit Follow PRSA Hawaii on Facebook or on Instagram @PRSAHawaii.

Media Contact:
Maribell Pabalan, PRSA Hawai‘i Communications Chair
808-544-3011 |