Fall 2013 Newsletter

SEPTEMBER 25, 2013


Welcome to the first issue of the American Marketing Association – Hawaii chapter newsletter. We have many things to share with you including upcoming programs and our new board of directors for the 2013-2014 term. We’re committed to creating a rich and valuable experience for members in the coming year – we’ve taken on rebranding the AMA logo and are implementing new strategies for membership and events. We encourage you to provide us with feedback so that we can continue to better serve you. We’re looking forward to an exciting and productive 2014!


Tammy Chang, President


Tammy Chang headshot


Member Spotlight

Jim Horiuchi
President, Core Group One

What is your greatest achievement?

Our greatest achievement is our son. (Most of the credit goes to my wife.) He never stops amazing us.

What is your motto?

Show up. Pay attention. Make connections.”

It’s a very simple motto, yet not so easy to fulfill. Show up with an open mind. Pay attention without jumping to conclusions. Make connections with new people and ideas.

What is your company’s philosophy/approach to marketing?

Core Group One’s organizational philosophy is “big brains, small machine.” It is a zero-hierarchy model designed for direct accountability, speed and efficiency. Everyone is accountable to each other and everyone is accountable to our clients and business partners.

Jim has over 30 years of marketing experience as writer, creative director, account director and director of strategy at advertising agencies from coast to coast: McCann-Erickson and InterCommnications in Los Angeles and McCaffrey and McCall in New York, as well as Peck Sims Mueller in Honolulu. In his spare time, Jim loves to run, read, eat healthily and spend time with his family. He is a model of healthy living and wants to be like the Dalai Lama—full of infinite wisdom and serenity.

Jim Horiuchi headshot

Save the Dates!

Paw Hana

November 6, 2013
5:30 – 7 p.m.

Hawaiian Humane Society

Meet the winner of the 2013 Non-Profit Marketer of the Year award and learn more about service opporutnities

Holiday Party

December 2013

Follow us on Facebook for more information

Call for Entries:

Marketer of the Year Awards

January 4, 2014

For more information, email cgatan@amahawaii.org

Non-profit Marketing Workshop

January 29, 2014
8-11:30 a.m.

This half-day workshop will help non-profit marketers build skills to master social media, grassroots marketing, donor communications and much more!

Social Marketology with Ric Dragon

Why is your business utilizing Facebook and Twitter? If these sites shutdown tomorrow would your social media and online marketing strategy maintain its relevance? Join us for a discussion with Ric Dragon, author of the DragonSearch Online Marketing Manual and Social Marketology. AMA members will have a chance to win a signed copy of Ric’s book.

Ric Dragon headshot


Wednesday, October 23, 2013
11:30 am – 1:00 pm


PF Chang’s Waikiki
2201 Kalakaua Avenue
Honolulu, Hawaii 96815

AMA Member Registration Fee – $30.00

RSVP by Monday, October 21, 2013

Click here

social marketology

Fall Membership Promotion

AMA Hawaii will be participating in the national AMA membership campaign – please encourage your friends and colleagues to join our local chapter by sharing with them this link: http://mbsy.co/j3fG, which will waive their new member registration fee – a $30 value. This offer applies to professional membership and isn’t available for renewals, students or group membership.

For more information, email leannek@amahawaii.org or 


2013-14 Board of Directors

President: Tammy Chang, project director, Ward Research

President-Elect: Lisette Gonzalez, marketing and communications administrator, Bank of Hawaii

Treasurer: Gordon Tom, assurance and advisory services manager, KMH, LLP

Secretary: Zanette Choy, senior account executive, Core Group One

Immediate Past President: Jaclyn Hawse, director of public relations, USS Missouri Memorial Association

Collegiate Relations: Leilani Pemberton, communications executive, The Limtiaco Company

Communications: Char Chang, communications specialist, The Omidyar Group

Internet/Social Media Chair: John Tapper, marketing manager, Farmers Insurance Hawaii

Marketer of the Year: Cassandra Gatan, marketing communications manager, Aloha Petroleum, ltd.

Membership: Leanne Kojima, director of field operations, Ward Research and Kim Yuen, marketing director, Bay View Mini-Putt and Zipline

Programs: Malia Chung, online marketing and PR coordinator, Sheraton Princess Kaiulani Hotel and The Royal Hawaiian and Katie Vanes, assistant account executive, Becker Communications, Inc.

Board members-at-large: Keith DeMello, communications manager, Office of the Governor – State of Hawaii and Paul Dyson, VP of marketing and sales, USS Missouri Memorial Association