Fall 2013 Newsletter
SEPTEMBER 25, 2013
Welcome to the first issue of the American Marketing Association – Hawaii chapter newsletter. We have many things to share with you including upcoming programs and our new board of directors for the 2013-2014 term. We’re committed to creating a rich and valuable experience for members in the coming year – we’ve taken on rebranding the AMA logo and are implementing new strategies for membership and events. We encourage you to provide us with feedback so that we can continue to better serve you. We’re looking forward to an exciting and productive 2014!
Tammy Chang, President
President, Core Group One
What is your greatest achievement?
Our greatest achievement is our son. (Most of the credit goes to my wife.) He never stops amazing us.
What is your motto?
Show up. Pay attention. Make connections.”
It’s a very simple motto, yet not so easy to fulfill. Show up with an open mind. Pay attention without jumping to conclusions. Make connections with new people and ideas.
What is your company’s philosophy/approach to marketing?
Core Group One’s organizational philosophy is “big brains, small machine.” It is a zero-hierarchy model designed for direct accountability, speed and efficiency. Everyone is accountable to each other and everyone is accountable to our clients and business partners.
Jim has over 30 years of marketing experience as writer, creative director, account director and director of strategy at advertising agencies from coast to coast: McCann-Erickson and InterCommnications in Los Angeles and McCaffrey and McCall in New York, as well as Peck Sims Mueller in Honolulu. In his spare time, Jim loves to run, read, eat healthily and spend time with his family. He is a model of healthy living and wants to be like the Dalai Lama—full of infinite wisdom and serenity.
Save the Dates!
November 6, 2013
5:30 – 7 p.m.
Hawaiian Humane Society
Meet the winner of the 2013 Non-Profit Marketer of the Year award and learn more about service opporutnities
Follow us on Facebook for more information
Call for Entries:
Marketer of the Year Awards
January 4, 2014
For more information, email firstname.lastname@example.org
Non-profit Marketing Workshop
January 29, 2014
This half-day workshop will help non-profit marketers build skills to master social media, grassroots marketing, donor communications and much more!
Social Marketology with Ric Dragon
Why is your business utilizing Facebook and Twitter? If these sites shutdown tomorrow would your social media and online marketing strategy maintain its relevance? Join us for a discussion with Ric Dragon, author of the DragonSearch Online Marketing Manual and Social Marketology. AMA members will have a chance to win a signed copy of Ric’s book.
Fall Membership Promotion
AMA Hawaii will be participating in the national AMA membership campaign – please encourage your friends and colleagues to join our local chapter by sharing with them this link: http://mbsy.co/j3fG, which will waive their new member registration fee – a $30 value. This offer applies to professional membership and isn’t available for renewals, students or group membership.
2013-14 Board of Directors
President: Tammy Chang, project director, Ward Research
President-Elect: Lisette Gonzalez, marketing and communications administrator, Bank of Hawaii
Treasurer: Gordon Tom, assurance and advisory services manager, KMH, LLP
Secretary: Zanette Choy, senior account executive, Core Group One
Immediate Past President: Jaclyn Hawse, director of public relations, USS Missouri Memorial Association
Collegiate Relations: Leilani Pemberton, communications executive, The Limtiaco Company
Communications: Char Chang, communications specialist, The Omidyar Group
Internet/Social Media Chair: John Tapper, marketing manager, Farmers Insurance Hawaii
Marketer of the Year: Cassandra Gatan, marketing communications manager, Aloha Petroleum, ltd.
Membership: Leanne Kojima, director of field operations, Ward Research and Kim Yuen, marketing director, Bay View Mini-Putt and Zipline
Programs: Malia Chung, online marketing and PR coordinator, Sheraton Princess Kaiulani Hotel and The Royal Hawaiian and Katie Vanes, assistant account executive, Becker Communications, Inc.
Board members-at-large: Keith DeMello, communications manager, Office of the Governor – State of Hawaii and Paul Dyson, VP of marketing and sales, USS Missouri Memorial Association