Capturing the Moment: Behind The Scenes: Media Buying

Thank you again for attending our February event. What a success. Mahalo to our speakers!

AMA Hawaii on Tuesday, February 26 as we dived behind the scenes of media buying with our panel of speakers from Goodway Group and Anthology Group who will discuss topics ranging from customer journey mapping, cross-platform media buying and nuances in Hawaii’s market.

Lindsay Downing, Digital Strategy Director of Goodway Group, oversees the digital strategy for varying size opportunities across all verticals of prospective and current clients. Her specialty lies in driving success for clients through objective and data-driven strategies and keeping an internal post as the “digital expert” on all industry topics.

Page Gaylord, Vice President & Media Director at Anthology Marketing Group, is responsible for the operation of the Media Department, as well as maintaining agency relations with all print, broadcast and digital media. She brings more than 35 years of marketing, media buying, and planning experience in Hawai‘i to the team. Through her years of experience, she has worked with almost every industry in the local advertising market and has expertise with both statewide and national media.