Marketing Facelift: Rebranding in Today’s Climate
JANUARY 24, 2018
About this event
Join AMA Hawaii for its first event of 2018! We will hear from companies like Bank of Hawaii and the Prince Waikiki Hotel, who have recently undergone a marketing facelift. Whether it’s the way they communicate with their customers or the redesign of its facilities, these companies will speak to the reasons for rebranding, challenges of this process and effects they’ve seen thus far as a result of the rebrand.
Featured speakers
- Susan Ing, Senior Executive Vice President and Chief Marketing Officer of Bank of Hawaii
- Malia Wisch, Senior Designer at Wall to Wall on behalf of Prince Waikiki Hotel
- Breana Grosz, Marketing Director of International Market Place
- Brian Soma, Corporate Director of Sales and Marketing of Prince Waikiki Hotel- Prince Resorts Hawaii
Moderated by Ryan Kalei Tsuji, President and CEO of RKT Media
Date & Time
Wed, January 24, 2018
12:00 PM – 2:00 PM HST
Location
Bank of Hawaii Main Branch – Surf Rider Room
111 S King Street
Honolulu, HI 96813