How Brands Can Leverage Wikipedia

August 18, 2021

Concerned about your company’s online reputation, but not sure what to do about it? Gain practical strategies as AMA Hawaii’s webinar.

About this event

Worried about SEO, Google results, reviews, Wikipedia, or any other tools you may be responsible for? Rest assured as AMA Hawaii’s guest speaker, Josh Greene from The Mather Group will discuss the channels that make up a brand’s online reputation, provide tactics to use, and share practical case studies.

In this webinar, Josh will take participants through how to manage a brand and leverage Wikipedia, including:

  • The breakdown of search engine results pages (SERPs), and why each element appears where it does;
  • 3 easy tips for pushing down unwanted search results; and
  • How Wikipedia can become the best tool for managing online reputation.

Date & Time

Wed, August 18, 2021
12:00 PM – 1:00 PM HST

Location

Online Event

Who should attend

This live session is suitable for anyone interested in learning more about Wikipedia, managing online reputation, or search engine optimization (SEO). Participants will have the opportunity to ask questions throughout the session, and will receive a copy of the presentation materials after the event.

Prize Giveaway!

20 lucky participants will receive a printed copy of Josh Greene’s latest book, Wikipedia for Business 2021: The rules and latest developments that businesses and communicators need to know to succeed. Attend our session for your chance to get your hands on this valuable resource!*

[*PLEASE NOTE: Books will be available to collect from a location in Honolulu, HI. Further information will be provided to the lucky participants.]

Meet Our Speaker

Josh Greene is the CEO of The Mather Group, a 12-person digital agency that helps companies manage how they are found online through Wikipedia and SEO.

Prior to The Mather Group, Josh was the VP of Marketing for both 1-800-PACK-RAT and Zippy Shell where he was responsible for all marketing including online, offline, and the launch of national television campaigns. Josh was also the Vice President of Member Services for Shop.org where he oversaw membership initiatives, including collaborations with NRF’s government relations staff to execute policy strategies; and the Director of Online Marketing at Discovery Communications, where he oversaw online marketing for DiscoveryStore.com.

Registration Info

  • FREE for AMA members
  • $5 for members of AMA Hawaii Partners (AAF, Hawaii, Ad2 Hawaii, AIGA Honolulu, PRSA Hawaii, and SME Honolulu)
  • $10 for Non-members

After registering, you will receive a confirmation email from AMA Hawai’i with details on how to join the Zoom event. If you are unable to attend live, registrants will receive access to the presentation recording for 30 days. If you have any questions, please contact events@amahawaii.org.