AMA Hawaii X HLLF Town Hall
Intersectionality: The Now of Marketing

Intersectionality is a term that’s being used more and more, but what does it mean, and why should you care? Intersectionality describes a system where inequality based on race, gender, gender identity, disability and other forms of discrimination “intersect” to create unique dynamics and compounded experiences. 

Businesses are beginning to recognize the importance of intersectionality and the role it plays in reaching a more diverse audience with more inclusive messaging. Companies like Dove and Patagonia have embraced this concept, while others are still playing catch up. 

AMA has partnered with the Hawaii LGBT Legacy Foundation to host a special Rainbow Town Hall panel event. Professionals across different industries will share why intersectionality is important in their field and how it’s affected their marketing efforts.