Employer Branding During The Great Resignation

FEBRUARY 28, 2022

About this event

Roughly 33 million Americans have quit their jobs since the spring of 2021, leaving many employers and marketers asking- how do we not only attract and maintain talent during these times, but build an employer brand and culture that turns our employees into brand advocates?

Join our informative and timely presentation with guest speaker, Stijn Spaas, Hawaii Host Group’s Director of Corporate Brand Strategy who will share real-life examples, actionable systems and processes to help you and your organization. You will gain practical marketing strategies that can be implemented within your workplace immediately, and have the opportunity to share questions during the session.

Date & Time

Mon, February 28, 2022
4:00 PM – 5:00 PM HST


Online Event

Meet Our Speaker

Stijn Spaas headshot

Stijn Spaas
Director of Corporate Brand Strategy at Hawaiian Host Group

Stijn Spaas serves as Director of Corporate Brand Strategy at Hawaiian Host Group (HHG), overseeing Corporate Communications, Events, and Culture. HHG is a leading Hawaiian CPG company that owns brands such as Hawaiian Host, Mauna Loa, and KOHO, employing about 400 people across North America and Asia.

Prior to joining HHG, Stijn consulted clients around the world representing strategic brand consulting firm, Innovation Protocol. His clients included global organizations such as Universal Studios, PayPal, and NXP. Through his global experience and insights, Stijn quickly became a renowned speaker for organizations such as TEDx, Vistage, and the Belgian Marketing Association.

Stijn served as MBA Teaching Assistant at the University of Southern California and regularly gives lectures at other institutions including UCLA, Hamburg University, and Lisbon’s School of Business & Economics.

Registration Info

  • FREE for AMA members
  • $5 for members of AMA Hawaii Partners (AAF, Hawaii, Ad2 Hawaii, AIGA Honolulu, PRSA Hawaii, and SME Honolulu)
  • $10 for Non-members

After registering, you will receive a confirmation email from AMA Hawai’i with details on how to join the Zoom event. If you have any questions, please contact events@amahawaii.org.

This event has ended.