Designing A Brand Strategy: Align, Inspire And Collaborate
September 29, 2021
Align and collaborate with tough clients, wayward partners and co-workers who always pick purple.
About this event
It takes time, strategy and cooperation to design the right brand concepts that go beyond aesthetic appeal to fit with your business or client’s vision and core values.
Our guest speaker Warren Daubert, Founder and Creative Director of Daubert Design Co., will walk you through the brand design process step-by-step and share a variety of practical examples. Warren will also explore in depth how to use a Discovery Session to help your team and stakeholders collaborate with each other to evaluate the brand, find alignment, tell the story, and achieve goals.
During this session you will learn:
- Why branding is so important
- How to stay authentic and align your purpose, values and goals to your brand strategy
- The difference between a refresh and rebrand, and when you should consider a rebrand
- How to start the creative process and collaborate with your designer/brand strategist
- Inspiring and engaging tactics to get your teams to successfully conduct a brand evaluation and attain goals
Participants will have the opportunity to ask questions throughout the session, and will receive a copy of the presentation materials after the event.
Date & Time
Wed, September 29, 2021
12:00 PM – 1:00 PM HST
Location
Online Event
Meet Our Speaker
Warren Daubert has spent the entirety of his 17-year career in design and publishing. When he first joined Pacific Basin Communications (the parent company of Honolulu Magazine and Hawaii Business magazine), Warren worked on special creative projects for all the magazines, primarily focusing on marketing and event promotion.
In his last three years at PBC, Warren worked exclusively as the creative director of Hawaii Business magazine, where he led a team of designers and ushered in a new, dynamic look to the 65 year old publication. At Hawaii Business, he helped earn the magazine several national business publication awards, including Best Magazine Cover (“Risky Waters”) and Best Overall Magazine. In 2018, Warren left Hawaii Business to start a branding and design company, DDC. He now works with clients including Blue Planet Foundation, Pacific Resource Partnership and WATG Architects. Warren also spends time consulting various startups and accelerators, as well as serving on the board of the AIO Foundation.
Registration Info
- FREE for AMA members and students
- $5 for members of AMA Hawaii Partners (AAF, Hawaii, Ad2 Hawaii, AIGA Honolulu, PRSA Hawaii, and SME Honolulu)
- $10 for Non-members
After registering, you will receive a confirmation email from AMA Hawai’i with details on how to join the Zoom event. If you are unable to attend live, registrants will receive access to the presentation recording for 30 days. If you have any questions, please contact events@amahawaii.org.