Winter 2014 Newsletter

Aloha, We’re halfway through the 2013-2014 fiscal year for the American Marketing Association Hawaii Chapter, and there are so many exciting things to come. It’s amazing to think that 44 years ago, in 1970, AMA Hawaii began. As we enter into the 44th year of this chapter’s existence, I not only look forward to continuing with our legacy Marketer of the Year event, but I am also excited to add a new event that I hope continues to serve the community in years to come – a nonprofit marketing conference.

I have a special place in my heart for nonprofits, having started my first career out of college in social work for a nonprofit on the Mainland; and I am delighted to bring together a group of dedicated marketing professionals, who also have a passion for nonprofits, for a half day conference that will help these valuable organizations thrive so that they can continue serving our community in the way it needs it most – through the heart.

Also, keep your eyes peeled for a new AMA Hawaii logo and website. The Board of Directors have been working toward some new designs, and we are so excited to reveal them in the next few months…a special thanks to Robbie Watanabe at Core Group One for working with us on this exciting endeavor.A big mahalo to all of you who have continued your AMA membership throughout the years and to our new members who have found us amidst the many great professional organizations here in Hawaii.
Happy New Year!

Tammy Chang, President

Amy Hennessey, APR
Director of Communications

Ulupono Initiative

What do you consider your greatest achievement?

I’ve been very fortunate to have the opportunity to work with public relations students as both a professional mentor and an instructor in the classroom. I take great joy in helping others find their passion for this profession that I love. It’s very rewarding to see them grow and succeed.

What is your motto?

“Whatever you are doing, it’s not enough. Do more and do it better.” I learned this from my mentor, Craig Miyamoto, when I was very young in my career. It has always inspired me to strive for excellence and think outside of the box.

What book are you currently reading?

“Creating Room to Read” by John Wood. It’s about a technologist’s journey of leveraging his professional success to help inspire a global movement around literacy and gender equality. His nonprofit, Room to Read, provides access to local language children’s books and quality education in developing countries.

Ulupono Initiative makes investments in for-profit and non-profit organizations that help Hawaii increase its self-sufficiency through increased local food production, renewable energy adoption and waste reduction. Amy oversees all areas of marketing and communications for Ulupono including government and community relations, which are key to its statewide mission.

Save the Date!

Superbowl Ad ReviewJoin AMA Hawaii as we review and critique the most talked about ads from Super Bowl XLVIII at our fourth annual Super Bowl Ad Review.February 5, 2014
11:30 a.m. – 1 p.m.

Dave & Busters – Ward Centers

AMA Hawaii Job Postings

Does your company have a job opening? AMA Hawaii has an excellent professional network among its members. Emails with job opportunities are sent out to members-only.To submit a job post, email

AMA Hawaii Hosts Marketing Workshop for Non-Profits

Designed for nonprofit communications staff and non-marketing executives alike, you will walk away with actionable steps that will help your organization whether you’re looking to learn new techniques to enhance your current activities or build internal capacity for marketing in cases where there’s no dedicated staff. Our presenters will help you design and implement a marketing strategy that fits your budget and meets organizational goals, whether it be to increase awareness or increase donations.

Attend three different presentations on various marketing topics and an optional lunch.


Wednesday, January 29, 2014
7:45 am – 11:30 am

Optional Lunch: 11:30 am – 12:30 pm

Bank of Hawaii Training Center, Center for Excellence 
Rooms 1 & 2
111 S. King St., 5th Floor, Honolulu, Hawaii 96813

Limited seating for 50 attendees.
In order to allow as many nonprofits to attend, only one person per organization can register at this time.
$25 for AMA and HANO members
$35 for Non-Members
$10 additional for lunch

To RSVP, visit:

2013 Hawaii Marketer of the Year – Call for Entries

The AMA – Hawaii chapter is accepting entries for its prestigious 2013 “Marketer of the Year” Award across six categories, now through January 31st. Early bird entries are being accepted by January 17th.

The awards are open to Hawaii based businesses, organizations or professionals involved in the marketing initiative submitted for consideration. To be eligible an initiative must have launched between January 1, 2013 and December 31, 2013.

Winners will be announced at the Marketer of the Year ceremony on Friday, April 18th at the Hawaii Prince Hotel Waikiki.

Award categories include:

  • Marketer of the Year (person or organization)
  • Best Non-Profit Marketing*
  • Best E-Marketing*
  • Best Marketing of a New Product or Service*
  • Best Rebrand Marketing*
  • Best Marketing of an Event*

*organization only

To review eligibility requirements, categories, judging criteria, and submission details, visit

The American Marketing Association group membership program provides you and your colleagues with the industry’s most comprehensive resource to stay on top of the latest innovations and trends in the marketing world. With it, your group can develop and evolve from a collection of strong parts into a well-oiled marketing machine.

For more information, email or

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