Letter from Our President


As we bid farewell to summer, here at American Marketing Association Hawai’i (AMA Hawaii) we are kicking off a new year and welcoming our new board of directors.

I believe that our 2016-2017 year will be one of the most exciting for AMA Hawai’i yet. As we enter into our 46th year, we look forward to continuing to develop and grow our membership base, creating and hosting engaging events on timely topics, and offering our members more visibility in the community. We will continue to work towards our goal of being the resource for marketing professionals in the state of Hawai’i.

We are blessed and grateful to each and every one of you who have helped sustain and promote AMA Hawai’i – whether its as a member, attending our events, or sharing our information with your marketing colleagues. If you would like to follow our progress and stay up to date on the latest marketing news and trends please follow us on Facebook, Twitter and Instagram.

Also, please feel free to reach out to me directly at Samantha@AMAHawaii.org with any suggestions or feedback on how we are doing, I’d love to hear from you!

Looking forward to another great year!
Samantha Tsui
President, American Marketing Association Hawai’i

Save the DateIn today’s business world, you have to stay relevant. You also have to stay one step ahead. Join PRSA Hawaii and AMA Hawaii during our Aug. 30 luncheon featuring Lance Tanaka, Director of Government and Public Affairs of HELE and Erik Ries, Conversation Instigator and Creative Director of brandHAWAII as they share their experiences and knowledge in creating a brand identity, creative content, brand positioning and media relations.
WHEN: Tuesday, August 30, 2016 from 11:30 AM – 1:00 PM
WHERE: ROC Honolulu

Welcoming Our New 2016-2017

AMA Hawaii recently released its new board members for the 2016-2017 year. These committee members are volunteers from Hawaii’s local marketing community, and will lead AMA Hawaii to promote and support marketing professionals in the state.“This year we welcome both new and old faces to our board who will help us professionally develop our marketing companies and sectors in Hawaii,” said Samantha Tsui, AMA Hawaii president. “Together we will continue to stride towards a better marketing community in Hawaii by offering networking opportunities, professional events and with our innovative resources.”

AMA Hawaii has also created a new subcommittee that will focus on developing young professionals and college students in all things marketing, and will provide mentorship events. This subcommittee will be led by Judith Brieger and Marlon Sarmiento of 50/50 Agency.

The AMA Hawaii 2016-2017 board of directors includes:

  • President: Samantha Tsui (Becker Communications)
  • President-Elect: Marichris Diga-Lazo (Co-Curate)
  • Immediate Past President: Malia Zannoni (Starwood Hotels)
  • Secretary: Zanette Choy (Core Group One)
  • Treasurer: Gordon Tom (KMH LLP)
  • Communications: Crystal Yamasaki (Crystal Clear Communications)
  • Programming: Taryn Bohan (Becker Communications) and Chelsea Tsuchida (Nella Media Group)
  • Marketer of the Year: Rachel Gibson (Sullivan Family of Companies) and Gina Baurile (American Savings Bank)
  • Membership: Kim Yuen (Bay View Mini-Putt and Zipline) and Chaslee Ikawa (USS Missouri)
  • Collegiate Relations: Toby Yamasahiro (Carlsmith Ball)
  • Web: Wilbur Wong (Becker Communications)


Mahalo to all who came out for our first networking event of the 2016-2017 year at the Hawaii Voice KTV & Lounge. Guests enjoyed time networking with other marketing professionals in the community as well as drinks and pupus.

Member Spotlight: Marichris Diga-Lazo What do you consider your greatest achievement?

I know it sounds cliche, but being a mom is my greatest achievement. Even though it can be pretty stressful and brutal trying to be a mom and manage my own business since I’m a freelancer, it has been rewarding nonetheless. Motherhood has definitely taught me that it’s not about me anymore but about my child now. Along with that, it has taught me to try to be more efficient as well. Or at least I’d like to think so.What book are you currently reading?

I’m bouncing back between two books – Rhythms of Grace by Kerri Weems and Make It Happen by Lara Casey.


In your role – what does success look like?
I believe success is about building others up. Whether I’m working with my team members, clients or vendors, it’s important to always inspire and motivate one another especially since we live in a society where people constantly tear each other down. Because at the end of the day if people can work well together then they can get stuff done.

Recognizing Our Members!

We would like to recognize the following members for their continued membership, dedication and support to AMA Hawai’i. We feel fortunate to welcome them back for another great year.

5 Years
Janet Bullard (8/31/11)

3 Years
Patrick Dugan (7/3/13)
Vanessa Skou (7/3/13)

1 Year
Kim Kinard (8/11/15)
Yeon Han (8/1/15)

Related Blogs

marketing globally, thinking locally
Brian Patterson SEO
Navigating Through Diversity, Equity, and Inclusion