Igniting Passion and Action in your Stakeholders: Lessons in Movement Building Soul de Cuba Wednesday, September 25th

James Koshiba, co-founder and chief executive of Kanu Hawai‘i, a local nonprofit working to build a social movement for a sustainable Hawai‘i, will share his experience from his successful community building campaign.

Through a unique mix of online and offline techniques, James led an effort to build a membership of more than 20,000 individuals from every zip code in Hawai‘i, in addition to 300 Mainland communities, with members spreading across 12 countries. Thousands of these members then participated in Kanu Hawai‘i’s action campaigns such as the Eat Local Challenge, which supported local farmers.

How do you get people to care about your organization, product or service? How do you turn emotions in to action? How do you motivate an entire community?

Build public engagement around an issue, cause or product;
Combine offline grassroots and viral online techniques of engagement; and,
Utilize innovative information, inspiration, and interaction to create and sustain engagement.


Wednesday, September 25, 2013
11:30 AM – 1:00 PM

Soul de Cuba
1121 Bethel Street
Honolulu, Hawaii 96813

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