How Brands Can Leverage Wikipedia
August 18, 2021
About this event
Worried about SEO, Wikipedia, Google search results, or any other tools you may be responsible for? Rest assured as AMA Hawaii’s guest speaker, Josh Greene from The Mather Group will discuss the best practices and important rules when it comes to Wikipedia, share practical case studies, and also touch on how to manage your brand’s online reputation.
In this webinar, Josh will take you through how to manage a brand and leverage Wikipedia, including:
- How pages get edited in Wikipedia and how to see who else is making changes;
- Considerations when writing for Wikipedia;
- Tips for pushing down unwanted search results; and
- How Wikipedia can become the best tool for managing online reputation.
Participants will have the opportunity to have Josh review their business’ Wikipedia page during the session, and receive strategies and solutions to improve their page.
Date & Time
Wed, August 18, 2021
12:00 PM – 1:00 PM HST
Location
Online Event
Who should attend
This live session is suitable for anyone interested in learning more about Wikipedia, managing online reputation, or search engine optimization (SEO). Participants will have the opportunity to ask questions throughout the session, and will receive a copy of the presentation materials after the event.
Prize Giveaway!
20 lucky participants will receive a printed copy of Josh Greene’s latest book, Wikipedia for Business 2021: The rules and latest developments that businesses and communicators need to know to succeed. Attend our session for your chance to get your hands on this valuable resource!*
[*PLEASE NOTE: Books will be available to collect from a location in Honolulu, HI. Further information will be provided to the lucky participants.]
Meet Our Speaker
Josh Greene is the CEO of The Mather Group, a 12-person digital agency that helps companies manage how they are found online through Wikipedia and SEO.
Prior to The Mather Group, Josh was the VP of Marketing for both 1-800-PACK-RAT and Zippy Shell where he was responsible for all marketing including online, offline, and the launch of national television campaigns. Josh was also the Vice President of Member Services for Shop.org where he oversaw membership initiatives, including collaborations with NRF’s government relations staff to execute policy strategies; and the Director of Online Marketing at Discovery Communications, where he oversaw online marketing for DiscoveryStore.com.
Registration Info
- FREE for AMA members
- $5 for members of AMA Hawaii Partners (AAF, Hawaii, Ad2 Hawaii, AIGA Honolulu, PRSA Hawaii, and SME Honolulu)
- $10 for Non-members
After registering, you will receive a confirmation email from AMA Hawai’i with details on how to join the Zoom event. If you are unable to attend live, registrants will receive access to the presentation recording for 30 days. If you have any questions, please contact events@amahawaii.org.