TAMMY ANDREA CHANG
Project Director
Ward Research

As a project director at Ward Research, AMA Hawaii member Tammy Chang consults with clients each day regarding their market research and information needs, creating and managing research projects. Her goal is to help clients understand their customers by providing marketing strategy recommendations based on research on issues involving advertising, messaging, product/service development, customer satisfaction and employee satisfaction.

“I’ve been a member of AMA since I started a career in marketing in 1998 to stay in touch with industry trends and best practices,” Chang said, “and to learn from some of the brightest marketers in the country.”

At AMA Hawaii, she served as the Programming chair last year and is continuing on the Board of Directors this year as the Membership chair. Chang is also exploring volunteer opportunities with the Surfrider Foundation and other environmental groups.

Currently a resident of Honolulu, Chang was born in Royal Oak, Michigan, and was raised in Rochester Hills, a northern suburb of Detroit. After earning a BA in psychology from Oakland University and an MBA in marketing from Wayne State University in 2000, she worked as a research director in the FS&I (financial services and insurance) division at Market Strategies Inc., a top 20 international research firm in Livonia, Michigan.

After deciding to move to Hawaii, Chang quickly developed a deep love for surfing and other ocean activities. She has also begun training in Gracie Jiu Jitsu and Muay Thai Kickboxing, but is quick to point out that MMA and UFC are not her goals.

“I just think they are fun and challenging physical activities,” she said, adding, “I can beat up and choke out an average person!”