EST. 1975

JOIN AMA HAWAI'I FOR ITS ANNUAL MARKETER OF THE YEAR CELEBRATION

Presented by the American Marketing Association Hawai’i chapter (AMA Hawai’i), the annual Marketer of the Year awards event will honor Hawaii’s best marketing campaigns in the following categories:

  • AMA Lifetime Achievement Award
  • AMA Young Marketer of the Year Award
  • Best Digital Marketing
  • Best Event Marketing
  • Best Integrated Marketing
  • Best Nonprofit Marketing
  • Best Product Launch
  • Best Rebrand Marketing
AMA Hawai‘i’s Marketer of the Year awards are open to all Hawaii-based businesses, organizations and/or professionals and is not limited to AMA members. In order to qualify, the major portion of an entry’s project work must have been implemented in 2017. Entries will be scored based on their insight, objectives, strategies, tactics and results.

CELEBRATE HAWAII’S TOP MARKETERS THURSDAY APRIL 5, 2018 AT THE PRINCE WAIKIKI

JUDGING CRITERIA

Submissions are open to all Hawaii-based businesses, organizations or professionals. It is NOT limited to AMA members. To be eligible, the major portion of an entry’s project work must have been implemented in 2017.

GOALS & OBJECTIVES (20 Points)

Describe the main goal of the marketing campaign/project. What objectives were established to meet the challenge or address the situation?

STRATEGY (25 Points)

What was your strategy for achieving the objectives?

TACTICS (25 Points)

What were the individual tactics involved in carrying out your strategy?

RESULTS (30 Points)

What were the results toward achieving the objectives? Please provide quantifiable results.

ENTRY DEADLINES

Submissions are open to all Hawaii-based businesses, organizations or professionals. It is NOT limited to AMA members.

early: MONDAY, JAN 22, 2018

final: EXTENDED to TUESDAY, FEB 6, 2018

WEDNESDAY, JAN 31, 2018

ENTRY FEES

There are no entry fees for the Lifetime Achievement and Young Marketeer of the Year award categories.

Entry fees will be invoiced to the contact name/organization provided on the entry form. Payment must be submitted via credit card. Non-payment of the entry fee by the final deadline will result in disqualification of the entry form from judging.

early: MEMBER – $30 | NON-MEMBER – $45

final: MEMBER – $40 | NON-MEMBER – $55

PAST WINNERS

In its 41 years, the Hawaii Marketer of the Year has recognized notable companies including Aloha Petroleum, Ltd., Foodland Farms, Hawaiian Airlines, Hospice Hawaii, and Hawai‘i Catholic Schools. Will you be next?

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