EST. 1975

Marketing on Fire - Join AMA Hawai’i for its 40th Annual Marketer of the Year celebration.

Entries are now being accepted for Hawai’i Marketer of the Year Awards through January 31, 2017. Presented by the American Marketing Association Hawai’i chapter (AMA Hawai’i), this year’s 40th annual awards celebration is themed “Marketing on Fire”. This year’s awards will also feature new categories: Best Digitalk Marketing, Best Product Launch Marketing and Best Integrated Marketing.

125
DAYS

THURSDAY APR 6, 2017 AT NOON IN THE HAWAII PRINCE HOTEL

Judging Criteria

Submissions are open to all Hawaii-based businesses, organizations or professionals. It is NOT limited to AMA members. In order to qualify, the major portion of an entry’s project work must have been implemented in 2016.

20 points: GOALS & OBJECTIVES

Describe the main goal of the marketing campaign/project. What were your objectives established to meet the challenge or address the situation?

25 points: STRATEGY

What was your strategy for achieving the objectives?

25 points: TACTICS

What were the individual tactics involved in carrying out your strategy?

30 points: RESULTS

What were the results toward achieving the objectives? Please provide quantifiable results.

DEADLINE FOR SUBMISSION

Submissions are open to all Hawaii-based businesses, organizations or professionals. It is NOT limited to AMA members. In order to qualify, the major portion of an entry’s project work must have been implemented in 2016.

early: FRIDAY, JAN 20, 2017

final: TUESDAY, JAN 31, 2017

ENTRY FEES

There are no entry fees for the Lifetime Achievement and Young Marketeer of the Year award categories.

Entry fees will be invoiced to the contact name/orgranization provided on the entry form. Payment may be submitted via check or credit card. Non-paypment of the entry fee by the final deadline will result in disqualification of the entry form from judging.

early: MEMBER – $25 | NON-MEMBER – $40

final: MEMBER – $35 | NON-MEMBER – $50

WINNERS OF THE PAST

1975 Bank of Hawaii – David Cheever, Director

1973 Malia International Ltd. – William Foster, President

1977 Frito-Lay of Hawaii, Inc. – Kennet Froelich, President

1978 Budget Rent-A-Car, Hawaii – Irwin S. Bickson, President

1979 McDonald’s of Hawaii, Mgmt. Corp. – Patrick W. Kahler

1980 Hemmeter Investment Corp. – Christopher Hemmeter, Senior Partner

1981 Mid Pacific Airlines – John Higgins, Nolan Kramer

1982 United Airlines – Richard Ferris, John Zeeman

1983 Matson Navigation – Robert J. Pffeiffer

1984 Crazy Shirts – Rick Ralston, President

1985 Outrigger Hotels Hawaii – Dr. Richard Kelley, President

1986 Theo H. Davies and Co. Inc. – David A. Heenan, President/CEO

1987 First Hawaiian Bank – Walter A. Dods, President

1988 KHON – RV2 – Michael Rosenberg

1989 Oceanic Properties – Thomas Leppert

1990 Aloha Airlines – A. Maurice Myers, President/CEO

1991 Bank of Hawaii – Lawrence Johnson, Howard Stephenson

1992 Pizza Hut Hawaii – Frank Haas, Clieve Schlee

1993 Foodland Super Market, Ltd. – Maurice J. Sullivan, Ron Hellstrom, Jenai Wall

1994 Polynesian Cultural Center – Lester W. B. Moore

1995 Liberty House – Barbara Tunno

1996 Hilton Hawaiian Village – Peter Schall

1997 Hawaiian Airlines – Paul Casey

1998 American Savings Bank – Wayne Minami

1999 Hilo Hattie – Jim Romig

2000 Kaiser Permanente Hawaii – Bruce Behnke

2001 Outrigger Hoterls & Resorts – David Carey, President/CEO

2002 McDonald’s of Hawaii – Veronica Kaneko, President

2003 Aloha Airlines – Glenn R. Zander, President/CEO

2006 Hawaii Pacific University – Chatt Wright, President

2007 American Savings Bank – Constance Lau, Chairman/CEO

2008 Royal Hawaiian Center – Marlene Akau, General Manager

2009 Marriott Resorts Hawaii – Rodney Ito, Vice President of Operations, North Asia, Hawaii & South Pacific

2010 Hawaii Visitors and Convention Bureau – John Monahan, President/CEO

2011 APEC Hawaii Host Committee – Gregg Yamanaka, CEO

2012 Hawai’i Gas – Jill Tokunaga, Vice President of Sales & Marketing

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