The Human Brand: How We Relate to People, Products & Companies

The Human Brand: How We Relate to People, Products & Companies

Posted by admin | January 8, 2015 | Archive

The Human Brand: How We Relate to People, Products & Companies (National Speaker)

1/14/15 – Join the AMA Hawaii Chapter and the PRSA Hawaii Chapter as we kick off the New Year by welcoming world-renowned consultant, keynote speaker and author of The Human Brand, Chris Malone.

When it comes to selecting products and brands, we all have our own perception and opinions. Now ask yourself, what drives these behaviors to make a decision? How do we decide between an Android and an iPhone? Nike or Under Armour? Why are we so devoted to certain companies? Chris Malone identifies the choices we make, our brand preferences, how our loyalties develop and how they are maintained in this digital world.

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Where:
Gordon Biersch
Aloha Tower Marketplace
1 Aloha Tower Drive #1123
Honolulu, HI 96813

When:
Wednesday, January 14, 2015
11:30am- 1:30pm

Fees:
AMA Members $40
Non-members $45
Complimentary validated parking for Irwin Park (front parking lot) for 3-hour time limit.

Lunch will be provided.
Due to the nature of this event, seating is limited. Please RSVP by Monday, January 12.
The first 50 people to RSVP will receive a signed copy of The Human Brand: How We Relate to People, Products & Companies.

About Chris Malone
Chris Malone is a consultant and keynote speaker who helps clients achieve sustained business growth and performance. He has worked with hundreds of senior executives in organizations ranging from Fortune 500 companies to start-ups and non-profits. Chris has over twenty years of sales, marketing, consulting, and organizational leadership experience, and a track record of driving growth and profitability.

He was chief marketing officer at Choice Hotels International and senior vice president of marketing at ARAMARK Corporation, and has held senior marketing and sales positions at leading organizations including the Coca-Cola Company, the National Basketball Association, and Procter & Gamble. Find Chris on social media:

Praise for The HUMAN Brand:
“The HUMAN Brand is a brilliant synthesis of psychological science and marketing wisdom. Engaging, insightful, and deeply original, an essential book for every business reader.”
Dan Gilbert, bestselling author of Stumbling On Happiness and Edgar Pierce Professor of Psychology at Harvard University

“The HUMAN Brand is a must read for those who want a truly evolved understanding of how to earn loyalty and create lasting relationships with customers. It’s a timely look at how modern corporations hold onto customers… and how we drive them away.”
Beth Comstock, Chief Marketing Officer, General Electric

“How do we earn the lasting loyalty of others? Chris and Susan provide some fundamental, yet powerful insights into building relationships that matter. They challenge us to ‘come out from behind the curtain’ and to lead with courage, conviction and heart. Never before has the humanization of brands and leadership been so vital to success.”
Jay Gould, President & Chief Executive Officer, American Standard Brands

Read more at http://thehumanbrand.com/.

Questions? Contact us at events@amahawaii.org.

Not a member? Mix and mingle with the board and other members to find out more about what makes AMA worthwhile!

Corporate memberships also available for four or more members signing up within an organization! www.JoinTheAMA.com

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View Event Agenda

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Registration Deadline
Monday, January 12, 2015

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